Footwear Market: 38% of Growth to Originate from APAC | By Product (non-athletic footwear and athletic footwear), End-user (women, men, and children), Distribution Channel (offline and online), and Geography
Segmentation is central to Nike's success - RetailWire
Market Segmentation | Dividing Markets For Targeting And Chasm Crossing
Why market segmentation is essential to a striking marketing mix | Marketing Insider